Retailers and suppliers are operating with more data, more analytics and more AI-driven tools than ever before. Yet many of the core challenges facing category management remain familiar: demand forecasting, assortment optimisation, on-shelf availability, customer satisfaction and store-level execution.

In this ECR CatMan Network article, Georges Mirza explores why the persistence of these challenges is not simply a technology problem. Instead, he argues that the real gap lies in evaluation: understanding which solutions can perform accurately, repeatedly, at scale and with speed in real-world retail environments.

The article examines the gap between planogram and real-o-gram, the proliferation of new retail technologies, and the importance of connecting tactical capabilities to broader category management strategy.

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Author:

Georges F. Mirza is a Global Retail & CPG Technology & Product Strategy Advisor with more than 25 years of experience building solutions for category management. He is also the creator of the ARS² evaluation framework, focused on solutions delivering Accurately, Repeatedly, at Scale and with Speed.