Tools & Technology Group Webinar
The ECR CatMan Network Tools & Technology Group webinar brings together leading innovators to explore how data, AI and emerging technologies are transforming Category Management.
This session focuses on one of the challenges facing the industry: closing the gap between strategy and in-store execution. Through a series of focused presentations, speakers share practical examples of how technology is improving visibility, accelerating decision-making and strengthening execution at shelf level.
The full webinar recording is now available to watch on demand.
Georges Mirza – ARS² Framework
Georges Mirza introduces the ARS² Framework, a structured approach to evaluating innovation in retail and Category Management.
By focusing on Accuracy, Repeatability, Scale and Speed, the framework provides a consistent way to assess whether solutions can deliver real-world impact, helping organisations distinguish between promising concepts and scalable technologies.
Kris Woodbeck – From Social to Shelf: The Consumer Signal You’re Missing
Kris Woodbeck demonstrates how new data sources are reshaping Category Management.
By connecting social and visual data to retail execution, organisations can identify emerging trends earlier, understand real consumption behaviour and translate insights into decisions across assortment, merchandising and promotions.
Angie Westbrook – Retail’s Blind Spot: The Data You’re Missing In Stores
Angie Westbrook explores one of the most persistent gaps in retail: limited visibility inside stores.
Her presentation highlights how AI-powered computer vision enables retailers to capture real-time, objective data from the shelf, reducing reliance on manual processes and improving execution, accuracy and decision-making.
Tom Gehani – From Planograms to Reality: Real-Time Shelf Visibility Across the Chain
Tom Gehani presents how real-time shelf intelligence is transforming store execution.
By digitising the store environment, solutions like Simbe provide continuous visibility of shelf conditions helping teams identify out-of-stocks, pricing errors and compliance gaps and take action quickly to improve performance.
Why It Matters
This webinar highlights how technology is helping Category Management teams move from assumption-based planning to real-time, data-driven execution, improving visibility, strengthening decision-making and delivering better outcomes at shelf level.
